Why you need to have "real time” on-line reservation system:
Guests typically check out at least three websites before booking a room, including the hotel's own website and two or more third-party distributor sites such as Online Travel Agents and Travel Meta Search Sites.
If you think it doesn't matter how customers book a room, think again. Your own website can deliver more profit for the simple reason that you are not paying a third party. Therefore, your goal always should be to encourage consumers to book direct. The pay-off is more than monetary, although you certainly will see an increase in revenues and profit from online booking. You also will gain consumer confidence as you deliver on guest expectations.
Let customers know they don't have to go to a third party to book the best rate.
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